The Digital Engagement and Communications Librarian leads the library’s digital engagement and online communication. The role manages and promotes digital library services, including the website, social media platforms and other information systems. The incumbent also enhances user engagement, supports access to electronic resources, and improves the library’s visibility through effective digital communication strategies. 

• Develops, implements, and maintains the library's digital communication and marketing strategy.
• Creates, edits, and publishes content for the library website, ensuring information is current, accurate, and user-friendly.
• Manages the library's social media platforms by planning, creating, and scheduling engaging content.
• Designs promotional and marketing materials, including brochures, posters, flyers, banners, newsletters, and digital displays.
• Coordinates digital marketing campaigns to promote library resources, services, programmes and events.
• Maintains and promotes remote access platforms for electronic resources, including MyLOFT and related services.
• Coordinates and monitors the library's Live Chat service, ensuring timely and effective responses to user enquiries.
• Collaborate
  with Librarians and academic departments to promote library programmes,
  research support services, and information literacy initiatives.
• Monitors website and social media analytics and prepares reports on digital engagement and communication activities.
• Ensures consistency of the library's brand identity across all digital and print communication materials.
• Provides training and guidance to library staff on digital communication tools and best practice.
• Liaises with the University's Advancement and Public Affairs Department and other stakeholders on matters relating to marketing.
• Performs any other duties assigned by the immediate supervisor.

• Master’s Degree in Information Technology/Library and Information Sciences/ Knowledge Management and a Bachelor of Science Degree in Information Technology/Library and Information Sciences/ Knowledge Management or a closely related field.
• At least three (3) years post-qualification experience at senior management level in a University or research library environment.
• Relevant experience in library services, preferably in digital librarianship or information management.
• Substantial experience in digital content creation, online communication, and user engagement strategies.
  
  

• Proficiency in digital communication platforms including knowledge of library management systems, digital repositories, and content management systems.
• Ability to manage library websites, social media platforms, or digital repositories.
• Proficiency in configuring, operating, and managing Integrated Library Systems (ILS) and Electronic Resource Management (ERM) tools.